Blog

by Mert Karakus on Thursday, 28 January 2021

Social media presence will increase your bookings and help you retain and grow your customer base. Different platforms may better suit your needs depending on your goals with a social media account. Regardless, the following best practices will help you grab your followers’ attention and grow your base.

by Mine Kansu on Thursday, 28 January 2021

Social media presence for your STR can do wonders for your vacation rental business. Identifying specific strategies that work with each platform is very important In order to effectively utilize social media and increase traffic to your listing. A thoughtful approach is necessary to make the most of the time you spend on these platforms & convert more bookings. Here are some options and tips on how to best promote your listings on social media.

by Mine Kansu on Thursday, 7 January 2021

For short-term rental hosts, creating a listing on a platform such as Airbnb or VRBO is only the first step to publicize their properties. Many prospective visitors now utilize alternative channels to find rentals and rely on social media to identify properties that will offer the kind of experience they are looking for. Social media provides an excellent way to exhibit many additional details about your property, highlight your differentiators, and take control of your marketing efforts.

by Mert Karakus on Monday, 4 January 2021

For short-term rental hosts, creating a listing on a platform such as Airbnb or VRBO is only the first step to publicize their properties. Many prospective visitors now utilize alternative channels to find rentals and rely on social media to identify properties that will offer the kind of experience they are looking for. Social media provides an excellent way to exhibit many additional details about your property, highlight your differentiators, and take control of your marketing efforts.

by Mine Kansu on Wednesday, 23 December 2020

Most visitors go through your images first. While the visual content is very powerful in attracting visitors to your site, one aspect of your image portfolio where you can further differentiate yourself is the image captions. Captions are the first text visitors read about your property, way before they get to the property description. Smart use of this text could help you attract more visitors early in the process and convince them to take a deeper look.

by Mine Kansu on Thursday, 17 December 2020

Instagram has quickly become a serious content marketing, selling, networking and audience building tool for vacation rentals. There are many advantages to building a social media presence: you can build a loyal customer base, increase awareness of your vacation rental, and get direct feedback from a large community of online travellers and hosts. We consulted an expert about how to market your rental like a pro! Irem Uygur, a creative technologist and a designer with extensive experience in social media, answered our questions on what you need to know before getting started on Instagram.

by Mine Kansu on Wednesday, 16 December 2020

Photos of your vacation rental are the first thing that will attract the attention of your potential guests. An MIT study found that people can process visual content seen for as little as 13 milliseconds, much faster than written content. Highlighting the perks and beauty of your listing with your image portfolio is a great opportunity to distinguish your property from others. To make sure that your photos show the best aspects of your property, follow our tips on how to prepare the best image portfolio.

by Mine Kansu on Wednesday, 9 December 2020

With photos taken by someone else who is new to your property, there is a risk that your property may be misrepresented. You tend to have less control over the images and you only see the final results after spending significant time and resources on a shooting. Professional photographers tend to use wide lenses that make your place look bigger, grander than it is in real life.

by Mine Kansu on Wednesday, 2 December 2020

From the millions of photos we edit for homeowners, we have narrowed down a list of easy tips in helping you take great photographs of your home. If you own a professional camera, and you know how to use it, that’s great! If that’s not the case you don’t need to worry, because your smart phone camera most likely has all the functionalities you need for capturing great photos of your home.